PRIVACY
4
​CARS

In-Vehicle Data Privacy is becoming a major concern

With 80% of drivers leaving data in vehicles once they are done with it, in-vehicle Data Privacy is fast becoming a major issue for regulators worldwide and ultimately for the vehicle owners who are responsible for secure data deletion.

               Source: Which? Survey June 2020

Crucially, it is also becoming a growing concern for drivers thereby increasing reputational risk for leasing and fleet management companies as well as dealerships, as pointed out by a recent Lease Plan survey.

While companies may issue policies, or even establish processes to delete in-vehicle data at end of lease, it is clear that relying on final users or even expert inspectors to perform the deletion results in dramatically sub-par deletion rates. Furthermore, those approaches are inefficient, hard to scale and most importantly, lack of a satisfactory audit trail - all of which results in significant risks for controllers.

The Privacy4Cars solution

​Privacy4Cars provides a fast, simple, and cost effective way to delete Personal Data from vehicles with the assurance of a full audit trail and centralised record keeping. Its core deletion process guides you from vehicle selection to data deletion - typically under 2 minutes!

Using Privacy4Cars provides you with peace of mind that you are complying with the data deletion and protection standards set by GDPR. It also provides peace of mind to your customers, who can rest assured that their personal data will not be inadvertently shared or worse still, fall in the hands of fraudsters or identity thieves.
 
Privacy4Cars is a Software-as-a-Service platform specifically designed to meet the needs of automotive businesses. Field operators can either use the Privacy4Cars app (available on Google Play or the App Store) or the solution can be integrated within your own applications, whether business (e.g. inspection apps, vehicle listing apps) or customer facing (e.g. fleet management apps, rental or mobility apps).

Margin enhancement

Privacy4Cars offers a real opportunity to increase margins while avoiding reputational and regulatory risk.

The low cost of the service coupled with its ability to detect in-vehicle system exceptions provides a margin opportunity through Excessive Wear & Tear (EWT) charges that might otherwise be missed. Additionally, several customers have started offering a data deletion service as an add-on revenue earner while increasing customer satisfaction and trust in their brand.

KEY BENEFITS

• Fast, secure and easy to scale personal data deletion
• Full audit trail for compliance with GDPR and EDPB guidelines on processing personal data in connected vehicles
• Reduced reputational risk 
• Better customer experience and increased trust in your brand
• Uplift on net sales margin through enhanced checks for in-vehicle system exceptions leading to EWT charges that might otherwise be missed
• Value add or premium service option

If you believe the ability to avoid significant fines, reduce reputational risk and offer a better service to customers is worth a discussion, please get in touch today to find out how Privacy4Cars can help increase profits, reduce risk and safeguard compliance.

​BLUE LABEL
&
PRIVACY
4
CARS​

Privacy4Cars was established as the first and only technology company designed to intuitively and rapidly delete Personally Identifiable Information (PII), including phone numbers, call logs, location history and garage door codes, from modern vehicle infotainment systems and simultaneously build comprehensive compliance logs to meet ever increasing privacy regulations.

The company’s core patent-pending technology took over 6 years to develop. Privacy4Cars has grown rapidly since its inception and has become the industry standard in automotive consumer data protection. Existing customers in the USA currently sell 15 to 20 million used cars per year.

​Blue Label Consulting is working in partnership with Fimatix to distribute the product in the United Kingdom and continental Europe on behalf of Privacy4Cars LLC.

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GET IN TOUCH TODAY